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SEARCH ENGINE MARKETING (SEM)

 

Search engine marketing is not the same as search engine optimization.  Search engine marketing (SEM) is a more comprehensive term that includes a range of activities designed to promote a website on the Internet, and thereby, create income.

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SEARCH ENGINE OPTIMIZATION TO IMPROVE WEB PAGE RANKING

 

Search engine optimization is the process of designing a website so that it appears high on the list of search engine results after someone does a particular search.  Search engines are sets of software, like Google or Yahoo, that collect information on websites and then produce website rankings.

Search engine optimization involves using keywords that are collected by the search engine crawlers.  The statistics are used to create the non-paid rankings.  The theory is that the higher a webpage is ranked, the more traffic that will be driven to a website.  But there are millions of pages on the Internet now and not everyone can make it onto the first page of search results simply through keyword use.  That is why it’s important to use a variety of marketing strategies to generate income.

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