When you go to the beach, chances are that you’ll see a small airplane flying and pulling a waving advertising banner. On the Internet, the banner is placed on a site and is usually long and narrow like a real-world banner would be. The most common size used is 468 pixels high and 60 pixels wide.
The banner ad can be static, and the website visitor will simply read what it has to say. If they like what is read, the customer then clicks on it to get to the website or product being advertised.
Some banner ads wave as much as the ones that wave behind the airplanes. They contain animated graphics and can shimmy and shake to get the reader’s attention. Streaming banners are popular on some websites with the information changing regularly.
Banners can be placed on your own website or on other websites just like reciprocal links. Banner ads are not as popular as they used to be, and some Web page viewers find them to be somewhat annoying. So you should be careful about how and when you use banner ads.
Another form of advertising that can create a revenue steam is email marketing. Email marketing is the Internet equivalent of direct marketing. You can send emails to anyone you choose, and all you need are email addresses. The promotional emails can offer interested people information about your website, products, or services. In the email, there will be embedded links taking the customer directly to the location on your website where he or she will find what is being promoted.
Email marketing should never degrade into a spam campaign. Spam is unsolicited emails. Sending mass emails to people who have not requested the information will probably not generate any website traffic, and thus, no income either. But you will manage to annoy a lot of people and give your company a bad reputation.