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GOOGLE ADWORDS AND ADSENSE

The Internet search engine giant Google has set the standard in many areas.  The Google program AdWords is a pay-per-click program, but it has become so popular, it is being described under its own heading. The most used…

IT’S ALL ABOUT INCOME

Let’s face it!  You are using the Internet to find information, to make money, or to do both.  The Internet makes a great research library, but it is just as powerful when used for business purposes.  But one of the biggest mistakes…

PAY-PER-CLICK V/S PAY-PER-IMPRESSION

Pay Per Click Like most advertising strategies, the income earned comes from driving traffic to your website where a purchase is made by a customer.  Pay-Per-Click is a process whereby site owners bid on particular keywords that…

SEARCH ENGINE MARKETING (SEM)

Search engine marketing is not the same as search engine optimization.  Search engine marketing (SEM) is a more comprehensive term that includes a range of activities designed to promote a website on the Internet, and thereby,…

SHOW ME THE MONEY ON THE INTERNET!

he Internet was used primarily for information searching; then, one day, someone realized that it would make an ideal business model too.  Who would have suspected that the Internet would turn into a multi-billion dollar marketing tool…

AFFILIATE PROGRAMS

Affiliate programs are the same as a performance-based marketing program.  It is an online referral system that pays a sales commission to you for helping to sell the products of another website.  In other words, you place a link on…

BANNER ADS V/S EMAIL MARKETING

Banner Ads When you go to the beach, chances are that you’ll see a small airplane flying and pulling a waving advertising banner.  On the Internet, the banner is placed on a site and is usually long and narrow like a real-world…

BUSINESS OPPORTUNITIES

There are many ways to make money on the Internet.  The discussion up to this point has been focused on adding links and ads to existing sites.  There are affiliate programs, email marketing campaigns, and many other ways to…

ADVERTISING YOUR WAY TO AN INCOME

There are multiple ways to use Internet advertising to generate income.  A core element of Internet marketing is advertising, and it’s possible to take advantage of many of them for little, or sometimes, even no monetary investment.…

A CLOSING THOUGHT

One of the most fascinating aspects of the Internet today is the fact that you don’t even need a website to make money! For example, you can sign up as an Amazon bookseller and sell your used books through Amazon Marketplace. You sell and…